Geographic maps customized with specific information to each client are an efficient tool to develop expansion tactics and strategies or points of sales re-positioning as well as comprehending competitors` performance or even finding out exactly where your consumer is, either a person (b2c) or a company (b2b).
Using GPS (Global Positioning System) equipments, our trained field work researchers are able to map geographical coordinates of points of client’s interest. For instance, mobile phone carriers can map their points of sales and their competitors’; banks can map their bank agencies and their competitors’; retailer can encounter the concentration of their stores and competitors’; marketing research companies are able to map where the potential consumers of their clients are precisely located, among other options. Such geographical coordinates then are plotted into maps and can be crossed with macro-economic information or many other data clients are interested. In practice, which results can be expected of a geomarketing project?
Mobile phone carriers, for example, can catch a clear positioning overview of their competitors’ points of sales in comparison with their own. Thus, they are able to evaluate which company is better located in the peak flow of people passing by area or where the majority of businesses are placed. Besides other choices, geographical mapping can even contribute to set business indicators in a more effective way, such as sales performance of their sales managers. For example, sales goals shall be stipulated to each manager considering each region’s potential and geomarketing projects aim exactly on showing clients which are the potential areas where sales goals can be more aggressively set and the ones where sales would probably be less expected. Market entry studies or product tests surveys can also be better performed using geomarketing. When a market research institute sends its researchers to field work to interview a respondent, this researcher can mark where the respondent is located and this information can be added to other data of the questionnaire (age, social class, income, for example). As a result, client is able to watch by maps where the different type of target audience is placed and this would help on direct marketing actions.
In sum, Geomarketing projects are of infinitive possibilities. Contact us, present the reality of your business. We will propose adequate solutions to achieve strategic-geo results you are looking for.
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