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EVALUATION OF RETAILER CHAIN SALES SERVICES

Objective: to evaluate customers’ service of sellers inside stores of a retailer chain.
Technique: 45 interviews, using B2C mystery shopper technique. Where: São Paulo and Santa Catarina.
Result: customers’ mapping of different cities which allowed comparisons among managements and guaranteed strengths and weaknesses of each manager. Results guided further training and goals for the sales department.

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INTERNATIONAL MYSTERY SHOPPING
QUANTITATIVE RESEARCH
INTERNET COMPANIES - BENCHMARKING
B2B MOBILE PHONE CARRIERS' OFFERS - BENCHMARKING
MAPPING OF MOBILE PHONE POINTS OF SALES