Marketing Consulting  We offer recommendations regarding marketing strategies based on market information also collected by us. Using SWOT analysis and competition mapping, we suggest a sequence of steps a company may follow when subject is strategic and tactic marketing planing.

Competitive Intelligence Consulting  To companies that do not own a CI department yet: we orient, plan, implant and follow up the development of a CI department in the organizations. As a support tool for implanting the CI department, we partner with specialized software consultings as for helping in the capture, dissemination as well as monitoring of results gained by the systematization of CI inner process offered by us.  To companies that already owns CI departments: we suggest ideas to improve the performance of their departments. We propose tactics of measuring results, information dissemination tools of CI contents. We also develop methodologies to conduct systematic CI data collect besides offering the data collect process also done by ourselves. Data mining techniques, KIT (“Key Intelligence Topics) process, war games are some of the methods we apply in our studies together with marketing analysis techniques, such as SWOT analysis, Porter’s 5 forces, etc…

Benchmarking Mapping and comparisons of companies with similar practices aiming on comprehending their business’ performances. We develop benchmarking studies on business, human resources, marketing and even technical departments using desk research (secondary source: internet, reports, government bodies, personal contacts, etc…) as well as field work (face to face interviews with key-people on the business).

B2B Studies  Comprehending B2B market dynamics imply special attention and differentiation focus. Collecting information in this market represents high level of difficulty, thus approach needs to be cautious. Through interviews with key-people on which business segment or through mystery shopping we are able to obtain adequate amount of information in order to generate efficient results` analyzes that are compounded by recommendations on the business positioning.

Marketing Research Our studies are done based on marketing research – quantitative and qualitative, using different data collect techniques, from secondary to primary, such as face to face interviews, CATI, focus groups and mystery shopping.

Worldwide Mystery Shopping

We conduct mystery shopping in South América, Central América, North América and Europe. Mystery shopping assesses the customer service of a company’s team. This technique consists of a team of researchers trained to simulate they are “clients” of a specific company in order to assess the company’s weak points as a result of a investigation diagnosis. Results offer improvements in the customer service process or even in the services and products structure.